Your Car’s Color and Your Personality

Could the color of the products you purchase say something about your personality?

In an article published on Fox Business, a number of experts weighed in on whether or not the color of your car might say something about who you are as an individual or the image you might be trying to project. As the article points out, our color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.

  • White: As many of our readers have suggested, the color white can feel fresh and clean. The color is often used to evoke a sense of youth and modernity.
  • Black: Our readers often describe black as a “powerful” color, which might be the reason why black is the most popular color for luxury vehicles. People often describe the color as sexy, powerful, mysterious, and even ominous.
  • Silver: It’s the third most popular color for vehicles and linked to a sense of innovation and modernity. High tech products are often silver, so the color is often linked to things that are new, modern, and cutting-edge.
  • Red: Dreaming of a red vehicle? Environmental psychologists suggest that you might be a go-getter interested in projecting power, action, and confidence.
  • Blue: People often describe blue as the color of stability and safety. Driving a blue car or SUV might indicate that you are dependable and trustworthy.
  • Yellow: According to the experts, driving a yellow vehicle might mean that you are a happy person in general and perhaps a bit more willing than the average person to take risks.
  • Gray: The experts suggest that people who drive gray cars don’t want to stand out and instead prefer something a bit more subtle.

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