Victoria’s Secret said they’re going to stop selling everyone’s favorite item

Victoria’s Secret’s parent company L Brands said early last year that swimwear represented roughly $500 million in business for the brand annually, but reported lower-than-expected sales for swimwear last August.

 Les Wexner, the CEO of L Brands, said in a statement earlier this month that the company was “making these changes to accelerate our growth and to strengthen the business for the long term by narrowing our focus and simplifying our operating model.”

Victoria’s Secret also said earlier this month that they will be moving away from its iconic catalogs and reorganizing the business into three divisions: Victoria’s Secret lingerie, Victoria’s Secret beauty, and Pink.


One thought on “Victoria’s Secret said they’re going to stop selling everyone’s favorite item

  • May 7, 2016 at 6:29 PM

    Instead of ditching their swimwear, much like they ditched their clothes (which greatly upset me), maybe they should get rid of their precious “models” and start marketing toward real women. I’ve been a loyal VS shopper for at least the last 14 years, but I hate their marketing, and I truly believe that their sexualized images turn women off from shopping there. Who wants to go online to buy clothes/bathing suits/underwear to be bombarded with images of an unrealistic female body wearing them? It makes women feel bad about themselves. Time to mature VS.


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