“Hunter has long been regarded for its impeccable design aesthetic, rich heritage and playful spirit, and based on our research, it’s a brand our guests know and love. So a pairing between our two brands made perfect sense,” Mark Tritton, executive vice president and chief merchandising officer at Target, said in a statement. “From the very beginning, we worked with Hunter to develop a well-designed, affordable collection that’s all about fun, optimism and accessible adventure for the entire family. The colorful, all-weather pieces found in this line are made for enjoying the outdoors—rain or shine—on any budget.”
The collection will include more than 300 items of apparel and accessories for adults, children, and toddlers and will range in price from $5 to $80, with the majority of the collection costing less than $30.
The famous Hunter Wellies will retail at Target for $45 and under, a drastic price cut from the brand’s $150 original style of rain boots.
“We obviously wanted to ensure that a tall Wellington boot was included in the collection, but it was important for us to create a boot that was unique and exclusive to the partnership — a boot created in such a way that would make it as accessible as possible in terms of price,”
The collection will also include home and garden products, too, including a number of firsts for Hunter, like hammocks, sunshades and coolers.
REDcard holders will get early access to select styles and colors from the collection online starting April 7.