At the turn of the 20th century, women didn’t wax or shave, but with a little marketing and a dash of body shaming, that changed fast. Media and marketing created ads that made women feel embarrassed about having body hair.
“The fastidious woman today must have immaculate armpits if she is to be unembarrassed.” -An early anti-armpit hair ad
It is as natural for women to grow hair under their arms (or anywhere else) as it is for men, yet women are shamed if they choose to allow their body to remain in a natural state.
People are used to seeing women with hairless bodies and are horrified to see anything different, but people are used to a lot of things, and too many of those things aren’t the truth. The truth is women grow hair everywhere and if it wasn’t for marketing and media, they wouldn’t have to be ashamed of it. There are so many things women worry about when it comes to beauty standards, body hair is just one.
This video features many celebrities who refuse to rid their bodies of what is naturally theirs, you might be surprised by who you see: