Red Cross Under Fire For This Poster. Can You See Why?


The American Red Cross issued an apology for a water safety poster that some suggested had a racist message.

The cartoon poster showed children playing in a swimming pool. Nearly all of the white children’s activities were labeled as “cool,” while the children of color were depicted acting in unsafe ways and were labeled “not cool.”



A Red Cross spokesman says the posters have since been removed and more appropriate material is being developed.


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