KFC introduced a sunscreen called “Extra Crispy” to promote their chicken recipe of the same name. The result: People ate it up. The sunscreen sold out in two hours after it was released online.
The brand released a commercial of sorts hyping the new product, asking people: “Do you want to smell like fried chicken, but you’re just not hungry?” Well, no, but we’re still intrigued:
You may recognize a familiar face—yes, that’s George Hamilton—playing an incredibly tan “E.C. Colonel.”
“E.C.” as in Extra Crispy, of course.